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Using Emerging Tech to Find a New Audience An enhanced market presence requires digital strategy Challenge Sensodyne is the 1 dentist recommended sensitivity toothpaste brand around the world.
Continued brand growth required increased penetration and an enhanced market presence, especially via digital as it is an increasingly accessible channel for all markets in over 50 countries worldwide.
Insights As the Sensodyne brand has developed at varying rates in different markets, the digital strategy and activation solution needed to allow mature markets to gain share and new markets to create a strong initial brand presence.
It also had to support the base brand as well as frequent product innovations. The solution needed to be scalable in infrastructure, content, language selection, and channel-specific drivers. Strategy Since the brand goals centered around increasing condition awareness and brand preference, the Sensodyne global brand team and BRUNNER collaborated on a digital strategy that had a modular website as the hub and a host of digital activation drivers to drive traffic to the website.
Local markets also had the option to add promotions, coupons and eCRM programs.Case Study Sensodyne - Download as PDF File .pdf), Text File .txt) or read online. Following is a Case Study on Sensodyne.
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country 's Rs 5,crore toothpaste market at Rs crore, but is growing at 50% a year. Zanamivir is a medication used to treat and prevent influenza caused by influenza A and B nationwidesecretarial.com is a neuraminidase inhibitor and was developed by the Australian biotech firm Biota Holdings.
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Zanamivir was the first. How Marketing created a Billion Dollar brand: The Sensodyne case study. This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne. Aug 23, · To add a reply, type in your message, enter your name and then click on the button.
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