Reliance baking soda optimizing promotional spending

Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.

Reliance baking soda optimizing promotional spending

Optimizing Promotional Spending is available for you on Essays Though initially used for and marketed as a staple for baking, the compound eventually was promoted as a household cleaner, deodorizer and disinfectant.

Regnante would have to review past marketing tactics and promotional strategies to determine how best to position the old, boring RBA product in order to achieve the increase in profit.

Core Problem The core problem of this case is determining the most effective marketing mix and allocating the appropriate budget for this mainstay product. Historical data highlighted the market share of the product including its high point and then its fall as it competed with private label brands.

Survey data indicated that while brand awareness for RBS was high, the brand suffered low advertising recall.

Reliance baking soda optimizing promotional spending

The low brand awareness recall may have been the result of a combination of steps taken by the previous brand director. This director cut the consumer budget in half and had engaged in a significant amount of trade promotions. The downside to the frequent trade promotions translated into high inventory in stores but no ongoing cash flow for Stewart.

These measures can be classified as alternative solutions to the already existing ones Consumer and trade promotion strategies need to be realigned if the company is to remain competitive.

Case Solutions and Analysis

Advertising is also another area that needs to be realigned. This paper seeks to analyze alternative solutions and present the best one for the company to maintain profitability. This may be expensive initially but at long last, the company will have a wider coverage to sell its products.

It will also identify where the markets are readily available. It would also help RBS consider manufacturing products for private labels consumers. This would allow it to reclaim some of the five percent stake lost to private label brands.

The company would also rejuvenate its marketing arena by increasing the remuneration of salespeople who just received little bonuses.

Optimizing Promotional Spending -- Reliance Baking Soda Case Study - Words

Increasing their wages would uplift their morale when working for the company.Reliance Baking Soda: Optimizing Promotional Spending Founded in , by James Stewart Augusta, Stewart Corporation included four major divisions: household, beauty, foods, and international.

Stewart discovered the “miracle compound” of NaHCO3, more commonly known as baking soda/5(1). Reliance Baking Soda: Optimizing Promotional Spending (HBR Brief Case) 1.

RELIANCE BAKING SODA A Case Study | Optimizing Promotional Spending 2. CASE INTRODUCTION Stewart Corporation was founded in by Stewart Augusta who had discovered what he called the Miracle Compound NaHCO3 (Baking Soda).

Reliance baking soda optimizing promotional spending

reliance baking soda: optimizing promotional spending harvard case study This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by John A.

Quelch and Heather Beckham on marketing Reliance Baking Soda, an old and well established product in the Household Division of Stewart. Optimizing Promotional Spending -- Reliance Baking Soda Evaluation and Budget Recommendations for Marketing Plan Marketing Plan Problem Statement.

Reliance Baking Soda: Optimizing Promotional Spending - Case Study

There is a need to optimize the promotional spending on brand advertising, product distribution, consumer promotion initiatives, and trade promotion programs. Reliance Baking Soda Optimizing Promotional Spending Tapping Into Global Markets A.

Situation Overview The strength of the RBS brand is that they are well known. They also obtain majority of the market, 70% of it. The only competitor customers were fully aware of was Reliance. RBS obtains brand awareness, recognition, and brand loyalty. Reliance Baking Soda: Optimizing Promotional Spending Founded in , by James Stewart Augusta, Stewart Corporation included four major divisions: household, beauty, foods, and international.

Stewart discovered the “miracle compound” of NaHCO3, more commonly known as baking soda/5(1).

Reliance Baking Soda by Abigail Swift on Prezi